College Wordmarks & Logos
Our positioning is the sum total of all associations made with our college. Logos are simply visual reflections of this work.
In this section...
Primary College Logo
Our primary college logo combines both the college's seal and our wordmark. The addition of the seal adds distinction from our peer group of institutions, as well as underscoring the legacy of academic excellence ½ñÈÕ³Ô¹Ï is known for around the world. The full logo should be used as often as appropriate, but there will be times when just the seal or wordmark should be used on their own, depending on size and space limitations. Please consult with the Communications Office if you are unsure which version to use.
College Wordmark
Our wordmark is a modified version of the typeface Carter Sans. It is a humanist sans whose letterforms look almost as if they were chiseled into stone. This aesthetic style captures the historical look and feel of the many Gothic buildings on ½ñÈÕ³Ô¹Ï's campus. Our custom modifications, such as the softened slope of the leg of the letter R, balance this historicity and bring the mark into a more modern era, while still retaining its timelessness.
Typeset: Carter Sans Medium/Regular
NOTES:
- The wordmark should never be recreated manually or rearranged into other configurations.
- Carter Sans should not be used in any circumstances, for anything, without written approval from the Office of Communications.
Clear Space
Defining the Safe Area
Safe area refers to the clear space required surrounding the logo. The safe area for our logo is measured using the height of the 'B' in Bryn. Using this system, the safe area distance will always scale with the logo. This ensure proper breathing room for our logo, wordmark, or seal.
Color Variations
The ½ñÈÕ³Ô¹Ï logo has four color formats: One Color White, One Color Navy, Two Color Navy, and Two Color Lantern's Glow. If you have any additional one-color needs, contact College Communications.
One Color White
Two Color Navy
One Color Navy
Two Color Lantern's Glow
Incorrect Use
proportions of the logo in
any way
over a dark background
pattern
recreate the logo
of the logo
or special effects to the logo
logo - use approved variations
for dark backgrounds
logomark and wordmark
General Application
Can be used sparingly in any application where a squarer logo would be a better fit.
Minimum Size: 2.625" wide
Maximum Size: No max size.
General Application
Can be used on t-shirts, stickers, large-scale banners and graphics, etc.
Minimum Size: 1.25" wide
Maximum Size: No max size.
General Application
Can be used in any application that does not meet the minimum size requirement for the standard logo such as website header, pen, enamel pin, etc.
Minimum Size: .55" wide
Maximum Size: No max size.
General Application
Can be used in any application that does not meet the minimum size requirement for the standard logo but reverting to only the wordmark is not desirable.
Minimum Size: 1.5" wide
Maximum Size: 3.625" wide
Contact Us
Communications Office
½ñÈÕ³Ô¹Ï
101 N. Merion Ave.
½ñÈÕ³Ô¹Ï, PA 19010-2899
Phone: 610-526-6520
Fax: 610-526-6525
communications@brynmawr.edu
Admissions: admissions@brynmawr.edu
Package Delivery
Dolwen House
221 N. Roberts Road
½ñÈÕ³Ô¹Ï, PA