Voice, Language, & Tone

Our verbal language is the how to our strategy’s what.

Get to Know our Language

Our positioning language consists of specific themes, headline styles, and vocabulary choices rooted in the narratives that shape our writing. Well-positioned copy written about ½ñÈÕ³Ô¹Ï will incorporate relevant aspects of this work to help others see our positioning promise: our commitment to a "Delight in the pursuit of truth" through intellectual and personal pursuits. 

brand - voice - feature medium - audiences

Our Audiences

Consider your target audience(s) as you prepare communications to tailor relevant messages and examples to their needs and motivations. 

brand - voice - feature medium - tone

Voice & Tone

Consider these tips when drafting copy that will help us maintain consistency across mediums and channels. 

brand - voice - feature medium - platform

Messaging Framework

See the positioning platform that forms the basis of our institutional positioning work and the five key messages about ½ñÈÕ³Ô¹Ï your communications should reinforce.

brand - voice - feature medium - boilerplate

Boilerplate Language

Our boilerplate provides a foundational story and language about ½ñÈÕ³Ô¹Ï. 

comm

Contact Us

Communications Office

½ñÈÕ³Ô¹Ï
101 N. Merion Ave.
½ñÈÕ³Ô¹Ï, PA 19010-2899
Phone: 610-526-6520
Fax: 610-526-6525
communications@brynmawr.edu
Admissions: admissions@brynmawr.edu 

Package Delivery
Dolwen House
221 N. Roberts Road
½ñÈÕ³Ô¹Ï, PA