Game Changers

Mawrters team up on an award-winning, sustainability-themed video game

With names like 鈥淐all of Duty,鈥 鈥淩ed Dead Redemption,鈥 and 鈥淕rand Theft Auto,鈥 popular video games have a reputation as violent, action-adventure thrill rides. But over the past two decades, a different sort of genre has been growing. These kinds of games, focused on education and social change, are celebrated each year at the Games for Change festival, which recognizes standouts in a variety of categories. This June, the inaugural 鈥淏est in Environmental Impact鈥 award went to a game called 鈥淭he Plastic Pipeline,鈥 which seeks to educate players about the issue of plastic pollution in our oceans鈥攁nd the policies that could address it.

Games for Change Festival
Liz Newbury 鈥07 and Sonja O'Brien 鈥21 at the Games for Change Festival

Among the many notable things about the game: Three Mawrters were involved in its creation. Liz Newbury 鈥07, director of the Serious Games Initiative at the Wilson Center in Washington, D.C., worked with the Center鈥檚 China Environment Forum to lead the development of 鈥淭he Plastic Pipeline,鈥 which involved a nearly four-year collaboration between researchers, policy experts, and technical types. Melissa Schoeller 鈥12, then a producer at multimedia company FableVision Studios, helped with the first wave of production on the game. (She has since moved on to Meta鈥檚 Reality Labs division, where she works on augmented and virtual reality research.) Finally, Sonja O鈥橞rien 鈥21, a program coordinator at the Wilson Center, assisted with research, project management, and outreach on 鈥淭he Plastic Pipeline,鈥 which was also named 鈥淏est Game for Government Audiences鈥 at the Serious Games Showcase and Competition Europe in Bristol, England.

鈥溾楾he Plastic Pipeline鈥 was designed to make environmental policy come to life,鈥 says Newbury, who shares that there are more than 5 trillion pieces of plastic waste in the ocean, with at least 1 million new tons each year. (The top polluters? The U.S. and China.) Players 鈥渋nterview鈥 video game characters about plastic pollution and environmental policy by choosing from a selection of questions with preloaded answers.

鈥淭he whole idea,鈥 says Newbury, 鈥渋s that you decide what you want to learn about these policies, and you make your own decisions."

"The overall goal is to help people understand how we can mitigate plastic pollution and help save our oceans.鈥

Another goal was making the game accessible for non-gamers, she says. 鈥淲e wanted a game that could be played on a phone or Chromebook and wasn't daunting technologically for any experience level. This is a global issue, and everyone deserves to understand what is at stake.鈥

A 今日吃瓜 anthropology major, Newbury is a gamer from way back. In fact, her honors thesis was an ethnographic study of a women-only gaming guild for 鈥淲orld of Warcraft,鈥 the massively popular multiplayer online role-playing game that came out in 2004. She went on to earn a Ph.D. in communication at Cornell University, where she focused on game studies.

A scene from "The Plastic Pipeline."
A scene from "The Plastic Pipeline."

The first video game Newbury led at the Wilson Center, which hired her in 2017, was 鈥淔iscal Ship,鈥 which challenges players to balance the federal budget and reduce the national debt. 鈥淭hat鈥檚 been played millions of times,鈥 says Newbury, who jokes that 鈥渕ore people have probably played my game than have read a 25-page policy brief on the federal budget.鈥

In the Center鈥檚 鈥渟erious games鈥 work, Newbury, who did beta testing of 鈥淭he Plastic Pipeline鈥 in college classrooms in the U.S. and Vietnam, plays a producer-like role. 鈥淢y experience is in audiences for technology, so I try to understand what鈥檚 going to resonate most with players," Newbury says. 鈥淭here鈥檚 no point in making a game if it鈥檚 not going to be fun, and if it鈥檚 not going to also balance what we want them to learn.鈥

The testing process has been the most exciting part, says O鈥橞rien, who learned of the Wilson Center job through a note Newbury posted on Mawrter Connect. 鈥淚鈥檝e loved seeing everything that has gone into creating the game end up in a player鈥檚 hands and seeing them ask the exact question that you鈥檙e hoping the game will spark in people鈥檚 minds.鈥

Learn More and Play the Game

Published on: 10/23/2024